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Privacy Policy

At Simpil Limited (trading as "At Home etc") we want you to be given the opportunity to understand how we use your personal information and to be confident that this information is safe and secure.  This privacy policy explains why we collect your information, how we use it, your rights and choices and the steps we take to keep it secure and confidential.

We keep our privacy policy under review and we recommend you check it regularly.  This privacy policy was last updated on 25 October 2020.

This privacy policy covers:

  • How we use your information to provide services

  • Why we share your information with other organizations

  • How we use your information to contact you

  • What happens to your information when we don’t need to use it anymore

  • How we keep your information secure

  • Your rights in relation to your information

  • How we use social media

  • Your rights when you follow links to external websites

  • The cookies we use and how you can control them

  • How you can ask for more information, ask a question, or make a complaint

  • How to contact the Group Data Protection Officer

Where we refer to Simpil we mean Simpil Limited and its wholly owned subsidiary companies.

Using your information to provide services:

Simpil offers a wide range of services and we collect and hold personal information that identifies clients, intermediaries, suppliers and other third parties linked to our clients.   The types and amount of information we collect differs depending on your relationship with us.  We only collect the data we need in order to provide the services you have asked for, or that we need in order to fulfil our legal or regulatory obligations in relation to those services.  If we need to collect additional information we will explain why we need it.

You are not obliged to provide any of the information we ask you for, but if you choose not to we may be unable to provide you with services or respond to your enquiries.


There are times when we are under a legal obligation to collect your personal information, including for:

  • Preventing financial crime, evasion of tax, and the funding of terrorism

  • Identifying politically or commercially exposed persons, or those with a significant exposure to the media

  • FATCA/CRS reporting


There are occasions where it is in our legitimate interests to collect and process your information, for example:

  • Analyzing details of the number of visits to our website and the pages visitors view allows us to update and improve it.  This allows us to refine the site and make your visits to our website more interesting and informative.

  • To make you aware of additional or new products that we feel could be of benefit to you and will complement the services we already provide.

Sharing your information with other organizations

In the usual course of our business, we use third party organizations to support the essential delivery of our services.  Under these circumstances Simpil remains responsible for the security and privacy of your information and we regularly review all third parties’ security measures to ensure they meet the same standards you expect from Simpil.  All third party organizations operate under contracts that restrict their use of your personal information to providing the services we have employed them for.

The services they provide include:

  • providing and supporting the IT systems in which your information is stored

  • transportation and storage of information and confidential destruction

  • administering bulk email campaigns for information or marketing purposes


Using your contact details

From time to time, we will send you important notices about the products or services you have asked us to provide, changes to our policies or terms and conditions, or changes to laws or regulations that could affect the service we provide.  This is important information that keeps you informed about the products or services you have asked us to provide.

We may also send you emails containing newsletters and articles, information about additional products or services provided by Simpil, or invitations to events we are organizing, attending or sponsoring.  You can opt-out of receiving these messages by contacting us here or by clicking on the unsubscribe link in those emails.

We never sell or lease your personal information or share it with other organizations.


Storing and deleting your information​

The amount of time we keep your personal information will vary depending on your relationship with Simpil.  In some circumstances, there is a legal or regulatory requirement to keep information for a specific amount of time, although this will be extended if there is ongoing legal action that overrides the normal retention period.  Where there is no regulatory or legal requirement, we assess how long we reasonably need to keep your information in order to deal with ongoing queries.

Keeping your information secure

We take the security of personal information and confidential documents extremely seriously.  Simpil complies with data protection legislation in the jurisdiction in which we operate and we have put in place appropriate safeguards to prevent unauthorized access or unlawful use of confidential information. 

We restrict access to personal information to Simpil employees, contractors and agents who need to know that information in order to process it for us.  They are subject to strict contractual confidentiality obligations and they may be disciplined or their contract terminated if they fail to meet these obligations.


Your rights

Subject to some exceptions, you have the right to: 

  • know whether Simpil is processing your personal information

  • request a copy of the personal information Simpil holds about you

  • have any inaccuracies corrected or and have incomplete personal data completed

  • have your personal data erased if it is no longer needed

  • ask Simpil to restrict the processing of your data

  • object to Simpil processing your data

  • object to processing that is carried out in Simpil’s legitimate interests

  • not be subject to a decision based solely on automated processing if it produces legal effects or similarly affects you

  • make a complaint to a data protection supervisory authority or regulator

If you would like to exercise any of your rights please contact the Simpil team.


Social Media

Simpil uses a number of social media sites including Facebook, Twitter, LinkedIn and Instagram.  We receive some information about you from these sites when you interact with us or access our social media content. The amount of information we receive is governed by your social media account privacy settings and the policies and procedures of each social media platform.


Links to external sites

The Simpil website contains links to other websites which are not controlled by Simpil.  We are not responsible for the privacy of those sites, and we encourage you to review the privacy policies of each one when you visit external sites so that you understand how those other organizations are using your personal information.



A cookie is a file which is sent to your computer or other access device when you visit a website.  The Simpil website uses cookies to analyze user activities which helps us to develop it and initiate improvements aimed at making your visits more simple and relevant.  The cookies we use do not collect personal information and they are not used to identify individuals.

Queries and complaints

This privacy policy aims to give you an overview of the ways in which we process your personal information.  If you would like more detail or have any queries, please contact us so that we can assist you.  We take any complaints we receive about the way we process your information very seriously and we would like to hear from you if you have any concerns.  Please refer to the Simpil’s Contacts section at the bottom of this policy for information about our contact details.

If you have any concerns about the way we process your personal information we would prefer that you contact us to discuss your concerns.  

Simpil’s Data Protection Officer

If you have any questions about this privacy policy or any other data protection issues please contact:

Simpil Data Protection Officer

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